About

We’re Dennis and Christy.

Between the two of us, we have five kids. Two are nearly grown — Ethan and Alyssa. Two are still small — Noah is six, Colette is two. And one — Cole — was with us for four months in 2018.

This company has his name on it for a reason. So we’ll tell you about him.

Cole

Cole was born on June 7, 2018. He passed away on October 24, 2018. He was four months old. We won’t try to put words to that here. But what we can tell you is that since then, his name keeps showing up in our family — quietly, in places that don’t feel like coincidence.

Noah was born on June 8, 2020. One day after what would have been Cole’s second birthday.

Colette was confirmed in pregnancy on October 24, 2023 — the anniversary of the day we lost Cole. Her due date was June 7, 2024 — Cole’s birthday. She arrived a day early, on June 6.

We don’t have a tidy explanation for any of this. But we do believe that without Cole, we would not have been blessed with Noah and Colette. We believe he’s still part of our family in a way that doesn’t end — that he’s our protector, our guide, and the quiet reason we keep showing up to do work that matters. Not in a heavy way. In a way that reminds us how short the days are, and how much they’re worth.

And we talk about him. Out loud, with our kids, with friends, with strangers when it comes up. Saying his name and thinking about him, no matter how hard it may be at times, is what keeps him real — and staying quiet would only be denying him. He was and is a part of our lives, and we fully embrace it.

Why Love, Cole

Love, Cole is what we’re building from here.

It’s an umbrella for products, writing, and small experiences we hope will help people slow down, simplify, and live the days with what matters most. For us, that’s most often our kids. For you, it might be something else. Either way, the principle holds: the days are short, and we want to help anyone who feels that to live them more fully.

It’s also an outlet for us — for our creativity, our experience, our thoughts, and our aspirations.

The world is full of apps and systems that promise more time with our families and quietly do the opposite. We don’t want to add to that pile. We want to build the opposite — things that feel calm, helpful, honest, and finite. Things that hand families a little more presence, not less.

We’re not building for hype, or for a quick exit, or for scale at the cost of trust. We’re building for years. Some of what we make will be apps. Some of it will be letters like the ones we send each week. Some of it we haven’t named yet.

Whatever it is, it carries Cole’s name. Which means it has to be something we’d be proud to put under it. Nothing manipulative. Nothing addictive. Nothing that exists to take from the families it pretends to serve.

What we believe

A few things, plainly:

The days are not guaranteed. We learned that the hard way. Now we try not to take any of them for granted — the small ones especially, the ordinary ones, the ones that look like nothing until you look back.

Being present is the actual work. Not the chores list, not the calendar, not the productivity stack. Showing up fully for the people in front of us is the part that ends up mattering most.

Simplifying life is how we make room for what matters. We say no to things that don’t add up. Fewer subscriptions, fewer commitments, fewer apps, fewer plans that look impressive and feel hollow. Whatever doesn’t earn its place gets cut.

We will sacrifice time. We will sacrifice opportunities. We will sacrifice income. We will not sacrifice the time we have with our family. We’re not apologetic about that — and we don’t think anyone else should be either.

And we’re still working through all of this. None of it is a finished philosophy — it’s what we’re learning as we go, shared through the things we make and the way we live. We’ll get parts of it wrong. We’ll keep going anyway.

— Dennis and Christy